[4 minute read]

In this article, Sarah Daly asks: Are we gathering data in a way that we can leverage to create competitive advantage? Most companies believe data are an advantage, however a recent article in the Harvard Business Review suggests: “In most instances people grossly overestimate the advantage that data confers.” To help overcome this problem, she suggests 4 steps organisations could take to encourage innovating with data.

[4 minute read + 6 minutes video]

Both Apple and Zappos are rated as great employers, have successful cultures, and drive phenomenal financial return. Sarah Daly investigates whether taking a more autonomous or controlled approach for customer culture is best.

[5 minute read]

Is your organisation leading the field in adopting AI, or is it still on your radar? This article will give you insights into some of the benefits and challenges of recreating your customer strategy around AI.

[3 minute read]

What if your business could predict what your customers want, before they tell you? Sarah Daly reviews Prediction Machines by Ajay Agrawal, Joshua Gans and Avi Goldfarb and highlights the implications of AI for your customer strategy.

[7 minute read]

Artificial intelligence (AI) already underpins many of our online customer interactions and its use across organisations is growing. How can you use AI to enhance your customer experience? These 5 steps will help you get the right results for your organisation.

[6 minute read]

Is the real value of a university degree the education? Or is it something else? This is important for universities and students to consider as the tectonic plates of the university education system are shifting under our feet. This article examines the value of technology-based versus human-based learning experiences.